Let's Focus On Playdates

Don't try to reach out to the whole world when you build a startup. Focus on a small niche at first.

Finding my niche

At the end of the day, my dream is that Kiss My Plan helps anyone to organize anything with anyone else. But I know that I can't start with that.

I need to focus on some specific people, to solve their specific problem.

What about helping people with the same problems as mine? I have trouble seeing my own new friends, because when I do things with my wife and kids I don't know how to casually invite them.

I will focus on people wanting to do playdates.I will focus on people wanting to do playdates.

A playdate is a meeting between kids and their parents. It can be at home, at the park, anywhere you like.

Kiss My Plan will help parents to do playdates with other parents. They'll keep doing what they were doing already, except that with Kiss My Plan they can notify other parents/friends so that those can join if they want to.

Ok, playdates niche it will be. Then, who and how to reach new users?

Defining my early adopters

I've done quite some side projects in the past, and I've always struggled to find my first users. I've tried to reach out to my friends and family, and often I was disappointed by their lack of interest in my apps.

I thought that maybe it was because my apps were not good enough? Then I'd doubt, a lot. I'd be sad and forget about my projects. But I think it's not obvious that my apps are not good enough.

Now I'm sure I made a mistake relying on my friends and family to validate my ideas. I was trying to reach out to the wrong people.

Not anyone can be an early adopter.Not anyone can be an early adopter.

Especially not your friends and family. Why would they be early adopters of anything?

The whole world follows a normal distribution. No need to go deeply into mathematics to understand the concept, let's illustrate it with the image taken from the Wikipedia article about Technology adoption life cycle:

Innovators and early adopters are about 16% of people. It might be the same percentage in my friends and family, that's why I shouldn't expect everyone of them to be interested in my apps, even if they were perfect. So

I need to find people that 1) are parents 2) with kids 3) that do playdates and 4) have a profile of early adopters.I need to find people that 1) are parents 2) with kids 3) that do playdates and 4) have a profile of early adopters.

Where? 😳

Finding my early adopters

I think I can start with Facebook groups? Parents are often trying to get some advices from there, about coming in a new city, finding some babysitters, even trying to make some friends.

Then I could try to reach some bloggers? I'm sure some of them could find Kiss my Plan useful. Or if I'm not sure, at least I hope!

Let's go to work!